If you’re a Boomer, even on the tail-end like me, you know there was life before Amazon. Do you remember when there were two or three bookstores in the mall and at least one in every neighborhood? I do. As a reader, I wish it were still that way.
I spent hours in The Bodhi Tree in downtown LA and in Barnes and Noble–both of which are still around. But as an author I say, Make room for me, Amazon–and the same to any brick and mortar bookstores. I’m selling my books, too.
Before I go any further I want to acknowledge the value of Amazon and other book vendors. They’ve revolutionalized the literary industry. But I’m not going to wait around for anyone to sell my books for me and I hope you don’t either.
Here are 3 Keys to boosting sales by selling your books. You can even boost your way to a Bestseller if you’re diligent and your list is large enough. Now about that list….
Build a Loyal Data Base
One by one, followers add up. Every person who follows you is connected to group of people you may not know OR may never meet if not for the follower that links you. Provide valuable and relevant information so people want to follow you. Put your readers FIRST. The more you give without expectation, the more you’ll receive when your book enters the marketplace. Collect contact info and don’t abuse the relationship.
Sell From Your Online Bookstore
Offer your book for sale from your website and social media pages. You can even pre-sell when you get close to publishing or have set a date. In many cases you’ll make more money when you sell directly from your site or from the back of the room when you speak.
Speaking of speaking … even if the thought terrifies you, take a deep breath and consider it. Local groups and organizations will often invite speakers to present relevant topics. Some organizations will buy books, or a sponsor will cover the cost. At the very least, ask if you can sell after your talk. If you offer a percentage of the sales to your host, you’re likely to get their support times two!
Be sure to write a press release for every talk you do. Contact the business journals and community section of your local paper. That doesn’t mean forget about the big hitters. Larger and more prominent publications often publish press releases if they are related to current events, national concerns or interesting issues.
Market and Promote
You won’t sell your books if people don’t know who you are. Even if they know who you are, if they can’t find you your books won’t sell. Use social networking strategies to get the word out and blog to lead readers to your website. Offer local readings and schedule book signing events. Be sure to give books to nonprofit events as door prizes or basket-stuffers. Every time your name is mentioned it makes you more familiar.
There are many opportunities to sell your own books or the books of others. Here’s a 4th BONUS key: pitch in with other authors on display tables at trade shows. You can not only share the cost but divide the shift time at the exhibit.
Judith Cassis is a New York Times Bestselling ghostwriter, blogger and book coach. She is the founder of The Golden Pen Writers Guild and Writers Mastermind Alliance and publisher of theWriter to Writer series. Follow her blog: www.judithcassis.com and on Facebook: https://www.facebook.com/judith.cassis. Private and group sessions are available for scheduling. Judith offers free group lectures and teleseminars based upon availability. Email firstname.lastname@example.org to schedule
Judith’s Clients Say This:
“I am fortunate to have had Judith Cassis has my book coach, mentor, advisor, and editor for the past year. It has been a privilege for me to know her and to study under her tutelage. For someone like myself who is passionate about becoming a published author, I can think of no better counselor. She helps me reach deep within to draw out my finest writing, never letting me accept second best. At the same time she keeps me well grounded in the reality of today’s publishing world as it changes constantly under the ceaseless impact of social media.”
Bill Blowers, Author Dangerous Betrayal
“Expertise and generosity comes to mind when I think of Judith Cassis. I’ve had the pleasure of having Judith as my book coach for over three years while working on my memoir. I am always in awe of her ability to see through to the bottom line, helping and directing me towards my goal. Judith earns my highest, heartfelt recommendation.”
Diane Wheaton, Memoir Writer
“Judith Cassis is a born teacher. She has a guiding spirit that shows that you CAN do it, whatever it is. She gives of her time and knowledge to help you accomplish your goal because she believes – in giving – and in you.”
Elaine Martin Author, Too Many Doors
“I have worked with Judith Cassis for several years and have nothing but great praise and respect for her. It did not matter if she was working on her personal events, a client’s book she was ghost writing helping someone with a question she was always professional, reliable, and willing to put in all it took to get the job done with the highest quality.
Judith has worked directly with my company in many areas using her expertise in all of them – writing press releases, writing promotional materials for events, brain storming to assist making my company products and services more accessible to the public.
Christina Littrell Williams, CEO VAaGoGo.com
Judith Cassis has the heart of a mentor and the skills of a championship blogging/book coach. She keeps her finger on the pulse of an ever-changing marketplace and teaches writers and bloggers of all skill and experience levels what it takes to achieve highly personalized goals. Her coaching services are delivered with remarkable warmth and patience. I’m so glad I connected with Judith.
Maureen Fowler Author, Mom’s Messy Legacy
“Where ever you are with your project, Judith will meet you; with knowledgeable guidance, encouragement, and enthusiasm. She works with you at your pace.”
J.A. Bunten, Poet and Author
“I registered for a writing class never thinking that decision would change my life forever. I met the most wonderful person – the teacher – Judith Cassis. She made it so easy even for someone who was not the best in punctuation. I learned so much but didn’t realize how much I had learned until I published my first book of suspense stories, then two children’s books.
Judith always encouraged, she can inspire you when you just draw a blank. Judith had changed my life and opened new paths for me to follow.”
Jeanne Wray, Author