Are you curious about a product you could create that would help you sell books and/or generate more revenue? I’d guess about half the people reading this article are interested. The other half are thinking, “What? You mean my book won’t sell itself?”
No, it won’t.
The most labor-intensive and time-intensive aspect of your book business comes after you send the book off to the publisher. If you don’t believe me, ask any published author (self-published or otherwise). I guarantee they’ll confirm this. It takes the same amount of effort to promote a traditionally published book as a self-published book.
Speaking of self-publishing … let’s go there.
If you’re an indie author; a self-published author, the easiest sales come from family and friends. Next, sales dribble in from colleagues and competitors–and yes, competitors will buy your book. All the more reason you’ll need to work hard to rise above.
Then depending on how extensive your social media platform is you’ll probably sell a few more until you reach the magic number of many self-published authors; 100-200 books. If you’re also a speaker, you’ll probably sell more. But the cold hard truth is so cold and hard it warrants this cliche.
Unless you work really hard to market and promote and also find a way to repurpose the content in your book, your sales can be hit or miss. Count on two or more misses for every hit. Ouch!
Before you click away from my blog because you think I’m being pessimistic, I urge you to stick around. My goal is NOT to shatter your dreams but to introduce you to a brainstorm solution so you can cash in on book sales and generate more income.
Come on, out with it! What is the product????
The ancillary product could you develop to sell along with your book is a video course or workbook. You can also produce a podcast or audio course.
What steps would you take to design it? You might need help getting going, but everything you need to begin is in your book. Have an open mind and be willing to put in a little more elbow grease. It will be worth it and it will pay off–literally and figuratively.
Contact me for information if you’re interested in putting together a workbook or course to compliment your book. I’ll offer a complimentary 15-minute consultation to get you started. Reach me by email firstname.lastname@example.org and be sure to put the word WORKBOOK in the subject line.
Judith Cassis is a New York Times Bestselling ghostwriter, blogger and book coach. She is the founder of The Golden Pen Writers Guild and Writers Mastermind Alliance and publisher of theWriter to Writer series. Follow her blog: www.judithcassis.com and on Facebook: https://www.facebook.com/judith.cassis. Private and group sessions are available for scheduling. Judith offers free group lectures and teleseminars based upon availability.
Judith’s Clients Say This:
“I am fortunate to have had Judith Cassis has my book coach, mentor, advisor, and editor for the past year. It has been a privilege for me to know her and to study under her tutelage. For someone like myself who is passionate about becoming a published author, I can think of no better counselor. She helps me reach deep within to draw out my finest writing, never letting me accept second best. At the same time she keeps me well grounded in the reality of today’s publishing world as it changes constantly under the ceaseless impact of social media.”
Bill Blowers, Author Dangerous Betrayal
“Expertise and generosity comes to mind when I think of Judith Cassis. I’ve had the pleasure of having Judith as my book coach for over three years while working on my memoir. I am always in awe of her ability to see through to the bottom line, helping and directing me towards my goal. Judith earns my highest, heartfelt recommendation.”
Diane Wheaton, Memoir Writer
“Judith Cassis is a born teacher. She has a guiding spirit that shows that you CAN do it, whatever it is. She gives of her time and knowledge to help you accomplish your goal because she believes – in giving – and in you.”
Elaine Martin Author, Too Many Doors
“I have worked with Judith Cassis for several years and have nothing but great praise and respect for her. It did not matter if she was working on her personal events, a client’s book she was ghost writing helping someone with a question she was always professional, reliable, and willing to put in all it took to get the job done with the highest quality.
Judith has worked directly with my company in many areas using her expertise in all of them – writing press releases, writing promotional materials for events, brain storming to assist making my company products and services more accessible to the public.
Christina Littrell Williams, CEO VAaGoGo.com
Judith Cassis has the heart of a mentor and the skills of a championship blogging/book coach. She keeps her finger on the pulse of an ever-changing marketplace and teaches writers and bloggers of all skill and experience levels what it takes to achieve highly personalized goals. Her coaching services are delivered with remarkable warmth and patience. I’m so glad I connected with Judith.
Maureen Fowler Author, Mom’s Messy Legacy
“Where ever you are with your project, Judith will meet you; with knowledgeable guidance, encouragement, and enthusiasm. She works with you at your pace.”
J.A. Bunten, Poet and Author
“I registered for a writing class never thinking that decision would change my life forever. I met the most wonderful person – the teacher – Judith Cassis. She made it so easy even for someone who was not the best in punctuation. I learned so much but didn’t realize how much I had learned until I published my first book of suspense stories, then two children’s books.
Judith always encouraged, she can inspire you when you just draw a blank. Judith had changed my life and opened new paths for me to follow.”
Jeanne Wray, Author