Your manuscript is edited … and edited … and edited. Finally, it’s published. After months — or YEARS — of hard work you can sit back and relax, right? Hardly. The next phase of your book project requires as much effort, if not more than the first.
Please let me ask a question. Do you want to make money from your book(s) or do write for fun? I’m not being facetious. Some of my clients only write for personal satisfaction. If they make their investments back they consider it a bonus.
If your end goal involves dollar signs, marketing your book is integral to generating income. These 5 Master Keys will unlock the mystery behind book marketing success.
Master Key #1 Writer, Know Thy Readers
Who are they–how old? Millenials or Boomers? Is your genre gender-relative? Identifying your target readers is important for business success, and in case you haven’t heard, if you want to sell books–you’re in business. Learn all you can about your ideal reader so you’ll know where to spend your time and marketing dollars. Read more about identifying your target reader in this article: one: http://www.judithcassis.com/targeting-elevator-pitch/
Master Key #2 Devise a Marketing Budget
While you’re creating your business plan, be sure to set a marketing budget to promote your book. Along with all of the benefits of free social networking platforms, promoting your book can be time-consuming and in some cases, expensive. Determine what you have to invest in your marketing and then set a budget. Whether you can afford $500 a month or $50, devise a budget and stick to it.
Master Key #3 Be Visible
Once you define your target market and create a marketing plan, consistency will maximize your impact. The old adage, “out of sight, out of mind” holds true. Millions of books are published every year and certain genre are saturated. If you want to reach your ideal reader, you’ll benefit by rising above and staying top of mind. How do you do that? VISIBILITY.
Master Key #4 Utilize Social Media
In recent years, social networking earned a category of its own in the marketing sector. This essential marketing tool is definitely a Master Key to success. But its value diminishes if you don’t use it. At the very least, set up an Author page on Facebook, a LinkedIn profile, and a Twitter account. Each serves a different purpose. Learn that purpose and then be vigilant in your activity. Disappearing for days or longer from Facebook may save time, but you’ll also lose momentum. Is it worth the sacrifice?
Social media is your ally. It’s free, accessible and can be profitable if you use your resources wisely and consistently. Brand yourself as an author and sell books.
Master Key #5 Have a YOU-ARE-L
Do you have a website? How about a blog? Master Key #5 addresses both. Buy a domain name or two. Your YOU-ARE-L (URL) is your personal and/or business address. It’s your virtual storefront.
A Facebook profile acts as a sort of website, especially with all of the changes being made on the platform. Have you noticed that Facebook business pages are looking more like websites? This is intentional. More on this in a future blog article.
Facebook is a microblog, yet it does not take the place of a conventional blog or website. A blog will help you garner a following and since sales is a numbers game, the more followers you have the more books you’re likely to sell.
Stick with me for awhile and we’ll discuss why every author needs a website. In the meantime, use these 5 Master Keys to unlock the door to prosperity and success in your literary business.
Judith Cassis is a New York Times Bestselling ghostwriter, blogger and book coach. She is the founder of The Golden Pen Writers Guild and Writers Mastermind Alliance and publisher of theWriter to Writer series. Follow her blog: www.judithcassis.com and on Facebook: https://www.facebook.com/judith.cassis. Private and group sessions are available for scheduling. Judith offers free group lectures and teleseminars based upon availability.
Judith’s Clients Say This:
“I am fortunate to have had Judith Cassis has my book coach, mentor, advisor, and editor for the past year. It has been a privilege for me to know her and to study under her tutelage. For someone like myself who is passionate about becoming a published author, I can think of no better counselor. She helps me reach deep within to draw out my finest writing, never letting me accept second best. At the same time she keeps me well grounded in the reality of today’s publishing world as it changes constantly under the ceaseless impact of social media.”
Bill Blowers, Author Dangerous Betrayal
“Expertise and generosity comes to mind when I think of Judith Cassis. I’ve had the pleasure of having Judith as my book coach for over three years while working on my memoir. I am always in awe of her ability to see through to the bottom line, helping and directing me towards my goal. Judith earns my highest, heartfelt recommendation.”
Diane Wheaton, Memoir Writer
“Judith Cassis is a born teacher. She has a guiding spirit that shows that you CAN do it, whatever it is. She gives of her time and knowledge to help you accomplish your goal because she believes – in giving – and in you.”
Elaine Martin Author, Too Many Doors
“I have worked with Judith Cassis for several years and have nothing but great praise and respect for her. It did not matter if she was working on her personal events, a client’s book she was ghost writing helping someone with a question she was always professional, reliable, and willing to put in all it took to get the job done with the highest quality.
Judith has worked directly with my company in many areas using her expertise in all of them – writing press releases, writing promotional materials for events, brain storming to assist making my company products and services more accessible to the public.
Christina Littrell Williams, CEO VAaGoGo.com
Judith Cassis has the heart of a mentor and the skills of a championship blogging/book coach. She keeps her finger on the pulse of an ever-changing marketplace and teaches writers and bloggers of all skill and experience levels what it takes to achieve highly personalized goals. Her coaching services are delivered with remarkable warmth and patience. I’m so glad I connected with Judith.
Maureen Fowler Author, Mom’s Messy Legacy
“Where ever you are with your project, Judith will meet you; with knowledgeable guidance, encouragement and enthusiasm. She works with you at your pace.”
J.A. Bunten, Poet and Author
“I registered for a writing class never thinking that decision would change my life forever. I met the most wonderful person – the teacher – Judith Cassis. She made it so easy even for someone who was not the best in punctuation. I learned so much but didn’t realize how much I had learned until I published my first book of suspense stories, then two children’s books.
Judith always encouraged, she can inspire you when you just draw a blank. Judith had changed my life and opened new paths for me to follow.”
Jeanne Wray, Author