Judith Cassis, C.Ht.

Information and education for writers

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How Can a Virtual Assistant Benefit Your Book Business?

Posted by Judith November - 20 - 2016 Comments Off on How Can a Virtual Assistant Benefit Your Book Business?

virtual assistant

Can a virtual assistant (VA) benefit your book business? As someone who has used the services of a VA since 2007, my answer is: Yes! Yes! A thousand times YES! A virtual assistant can help you organize your business and implement a social media strategy. VAs set appointments, follow up on leads and do any number of clerical tasks.

The company I use, VAaGoGo.com run by Christina Littrell Williams, has helped me manage my business in so many ways it would take me a week to describe her value to me.

Okay … I’ll try.

How about a little history first?

As a writer, I’m also an entrepreneur. Having jumped into the fire straight out of college, I’ve operated and financially supported a business for three decades. The business I run today is not the same as 30 years ago. You might say my career morphed with the times but whatever I’m doing, I love working for myself. I’m a pretty good boss!

One thing has not changed: I’ve been writing professionally for 20 years and loving every minute. It’s the operations and tech aspect of the business I’m not entirely fond of. (My friends will tell you I refer to myself as left-brain dead.)

If you’re running a business, you know how much goes on behind the scenes. There’s marketing, promotion, product/service development, sales, and so much more. It’s virtually impossible to do it all–and do it well. Those who try, risk holding their businesses back and delaying success.

Christina Littrell-Williams

Lucky for me I met Christina Littrell Williams when I did. I was one of those people who was trying to do everything myself and I was overwhelmed. I was juggling so many balls I lost my balance. The team at VAaGoGo scooped me up off the floor and set me back on course. In fact, were it not for Christina, I probably wouldn’t have a blog.


Oh, I had no problem writing, but I was afraid to GO LIVE. Christina was beside me when I pushed the PUBLISH button on my blog the very first time. And now they can’t shut me up!

Over the years VAaGoGo has also helped me design promotional material, produce events, create a database, and other necessary operational tasks.

Why am I telling you all this?

Most of the authors, bloggers and freelance writers I work with are surprised to learn that if they intend to make money, they’re also entrepreneurs. As such, I want to be sure each literary professional I come into contact with is aware of the value of outsourcing aspects of their businesses to VAs.

Do you write professionally? You ARE ALSO an entrepreneur. The sooner you begin a relationship with a virtual assistant, the faster you’ll grow your business. You’ll save time and money. There are packages at many price ranges and trust me, your VAs service will pay for itself many times over.

Judith Head shotJudith Cassis is a New York Times Bestselling ghostwriter, blogger and book coach. She is the founder of The Golden Pen Writers Guild and Writers Mastermind Alliance and publisher of theWriter to Writer series. Follow her blog: www.judithcassis.com and on Facebook: https://www.facebook.com/judith.cassis. Private and group sessions are available for scheduling. Judith offers free group lectures and teleseminars based upon availability.  Email judith@judithcassis.com to schedule


Judith’s Clients Say This:

“I am fortunate to have had Judith Cassis has my book coach, mentor, advisor, and editor for the past year. It has been a privilege for me to know her and to study under her tutelage. For someone like myself who is passionate about becoming a published author, I can think of no better counselor. She helps me reach deep within to draw out my finest writing, never letting me accept second best. At the same time she keeps me well grounded in the reality of today’s publishing world as it changes constantly under the ceaseless impact of social media.”

Bill Blowers, Author Dangerous Betrayal 

“Expertise and generosity comes to mind when I think of Judith Cassis. I’ve had the pleasure of having Judith as my book coach for over three years while working on my memoir. I am always in awe of her ability to see through to the bottom line, helping and directing me towards my goal. Judith earns my highest, heartfelt recommendation.”

Diane Wheaton, Memoir Writer

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